Tannebaums in Herzogenaurach combines culinary excellence with the special atmosphere of a historic half-timbered house. We had the pleasure of supporting a highly talented chef with experience in Michelin-starred cuisine in the establishment of his restaurant – from the initial idea to the implementation of his brand identity.

Our involvement began with the naming and led to the development of a corporate identity (CI) that combines a modern aesthetic with the historical charm of the surroundings. The design is deliberately kept simple to reflect the creativity and clarity of the kitchen, while at the same time blending harmoniously into the old town of Herzogenaurach.

We not only shaped the visual appearance of the “Tannebaums” brand, but also provided comprehensive advice on furnishing the restaurant. This included mood boards for tableware, decoration and furnishings as well as ongoing advice on aesthetics and style. The result was an ambience that underlines the culinary signature of Tannebaums.

We also took professional photos to authentically showcase the dishes and ambience. All services, from CI development to photography, came from a single source, ensuring a coherent and consistent appearance.

Our other services included the design of the website and its implementation, social media consulting and the design of menus, outdoor signs, vouchers, flyers and advertisements. We accompanied Tannebaums every step of the way and ensured that the founder’s vision was tangible in the space and in the digital presence.

Today, Tannebaums stands for modern culinary art in a stylish, authentic environment that delights and inspires its guests time and time again.