REBRANDING FOR NUREMBERG'S TASTIEST ICE CREAM

We implemented a comprehensive rebranding for the popular ice cream parlor Il Gelato in Nuremberg. In doing so, we looked deep into the DNA of the company and its environment. Our aim was to reflect the diverse, open and cheerful clientele.

At the center of the new image is a high-quality logo that embodies joie de vivre and creativity. The design offers maximum flexibility – it can be used both vertically and horizontally and adapts effortlessly thanks to a versatile color scheme. The CI colors can be freely combined and exchanged to always strike the right note.

In addition to the rebranding, we redefined the corporate identity (CI) and developed customized design solutions – from menus, ice cream signs and illuminated advertising to door signs and T-shirts. Everything Il Gelato needed for a uniform and memorable appearance came from a single source.

Another component of the collaboration was a social media workshop. This enabled the Il Gelato team to create appealing content themselves in order to present the diverse world of ice cream creations in an authentic way.

Today, Il Gelato not only stands for the tastiest ice cream in Nuremberg, but also for a fresh, modern brand image that perfectly showcases the personality of the ice cream parlor and the colorful diversity of its guests.

And here is the ice cream menu.