Design your brand

Designing your brand – aesthetics, trends and inspiration in branding

Branding and graphic design are much more than just designing a logo. In our blog category “Designing your brand” we deal with the diverse aspects of visual identity, from current design trends to the aesthetics that make brand character visible. We take a look at the development of visual concepts that give brands a distinctive face and show how colors, shapes and typography work together harmoniously. It’s about how design influences decisions, evokes emotions and creates a coherent overall image that works on different channels – digital and analog. Another focus is on design trends that are constantly evolving. Whether minimalist approaches, vibrant color schemes or the targeted use of typography – we shed light on what is currently happening in the world of graphic design and which aesthetics could shape tomorrow. It’s not just about fashion trends, but also about which developments will last in the long term and how they can be used specifically for certain brand strategies. As an advertising agency in Nuremberg, we know how important it is not only to follow trends, but also to incorporate them sensibly into long-term design concepts. In addition to the trends, we offer insights into the conceptual work that lies behind a strong brand presence. How is visual coherence created? What role do details such as imagery, icons or the targeted use of white space play? Whether creative impulses or reflective observations – here you will find inspiration and approaches to continuously develop the design of your brand.